If you’ve been blogging for any amount of time, you’ve probably heard “the money is in the list.” I remember when I first started blogging, I would listen to this so often that I would find myself regurgitating it to other bloggers on the importance of building an email list early in your business.
Even when my list wasn’t making me a damn dime.
I always heard people talking about the hundreds of thousands of email subscribers they had on their email lists, and because of this, they’re making hundreds of thousands of dollars. I’ve heard people say that you should be making $1 per subscriber every month from your list.
Since these things have been embedded in my mind for years now, you’d think I’d be making almost $4,000 from my email addresses every month (That’s how many subscribers are my list, in case you’re wondering).
But what people fail to…