Ladies Home Journal Employees Stage a Sit-In (March 18, 1970) – Ms. Magazine

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March 18, 1970: Another radical action took place today against a second mainstream media giant: Ladies Home Journal.

PHOTO: Ladies’ Home Journal editor John Mack Carter surrounded by protesters earlier today (Jacqui Ceballos just above and Susan Frankel to the right), with Michela Griffo’s proposed cover for the publication being held up.

Just 48 hours after 46 of Newsweek‘s women employees announced that they had filed a complaint with the Equal Employment Opportunity Commission charging sexism in their workplace, another and far more radical action took place today against a second mainstream media giant.

“Never underestimate the power of a woman” is the motto of the Ladies Home Journal—so when up to 200 women occupied its offices today demanding a more relevant and liberated publication, there was a clear confirmation of that old saying.


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