LGBTQ Media Representation Increases Acceptance: “Good for Business, Good for the World”

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Just in time for Pride Month, U.S. media monitoring organization GLAAD, along with Proctor & Gamble, released a study examining the attitudes of non-LGBTQ people towards LGBTQ topics in the media—in order to examine how representation affects people’s attitudes.

The study, which purports to be the first of its kind, emphasizes the importance of media representation for LGBTQ individuals in the U.S. 

Conducted during November and December of 2019, the study surveyed 2,031 non-LGBTQ adults in the U.S., and concluded that more non-LGBTQ individuals than ever knew at least one LGBTQ person in their personal life. 

It also highlighted the importance of representation in media, reporting that not only were non-LGBTQ people more comfortable with LGBTQ people in the media they consumed, but they were increasingly accepting of and comfortable around LGBTQ people in real…

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