Late last week, in partnership with MomsRising and We Testify, UltraViolet—a leading women’s advocacy group—launched a major six-figure new digital persuasion and storytelling campaign targeting progressive younger voters and moderate swing voters on Facebook, Instagram and YouTube in Virginia, Georgia, Missouri and Ohio.
The ads have a simple message for these voters: “Someone they love had an abortion.”
View the 30-second spot here:
View the 60-second spot here:
Centering on abortion truth-tellers and their stories, the ads aim to shift the abortion conversation to focus on the reality, not the caricature: namely, that we all love someone who has had an abortion, and someone we love may need to have an abortion one day.
June…
