New Digital Ad Campaign Targets Moderate Swing Voters – Ms. Magazine

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Late last week, in partnership with MomsRising and We Testify, UltraViolet—a leading women’s advocacy group—launched a major six-figure new digital persuasion and storytelling campaign targeting progressive younger voters and moderate swing voters on Facebook, Instagram and YouTube in Virginia, Georgia, Missouri and Ohio.

The ads have a simple message for these voters: “Someone they love had an abortion.”

View the 30-second spot here: 

View the 60-second spot here: 

Centering on abortion truth-tellers and their stories, the ads aim to shift the abortion conversation to focus on the reality, not the caricature: namely, that we all love someone who has had an abortion, and someone we love may need to have an abortion one day.

June…

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