New Digital Ad Campaign Targets Moderate Swing Voters – Ms. Magazine

Post date:

Author:

Category:

Late last week, in partnership with MomsRising and We Testify, UltraViolet—a leading women’s advocacy group—launched a major six-figure new digital persuasion and storytelling campaign targeting progressive younger voters and moderate swing voters on Facebook, Instagram and YouTube in Virginia, Georgia, Missouri and Ohio.

The ads have a simple message for these voters: “Someone they love had an abortion.”

View the 30-second spot here: 

View the 60-second spot here: 

Centering on abortion truth-tellers and their stories, the ads aim to shift the abortion conversation to focus on the reality, not the caricature: namely, that we all love someone who has had an abortion, and someone we love may need to have an abortion one day.

June…

Continue Reading Source

LEAVE A REPLY

Please enter your comment!
Please enter your name here

STAY CONNECTED

20,790FansLike
2,393FollowersFollow
0SubscribersSubscribe

INSTAGRAM

How Parents Can Keep Their Sexual Spark Alive

These past several months have been particularly tough on parents. Our schedules have been upended, our jobs have changed and our family lives...

Women Aren’t “Opting Out” of the Work Force. They’re Being Forced Out

Crushed by the load of caregiving, women are leaving workplaces in droves, and the wage gap is an important motivator. “So many women are...

Why We Need More AAPI Women in Elected Office

Only 47 Asian American and Pacific Islander women are among the 7,383 state legislators across the country, and only 10 are among the...