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If you’re familiar with old-school beauty YouTube, you’ll remember the way people used to go crazy over limited-edition MAC collections. As new collections launched, more and more videos would pop up in my feed of hauls and tutorials about the products they came out with. People would go to three different MAC counters to find every blush or Mineralize Skinfinish. But the first collection that truly caught my eye was Hello Kitty. That collection was all anyone on YouTube could talk about for a month. So, I babysat for my aunt, and she drove me to the closest MAC counter 45 minutes away from my town. And whaddya know, I still have that MAC x Hello Kitty Tinted Lip Conditioner tucked away for the mems.
Those MAC collections were a sporadic back in the day, but the beauty industry is ever-changing now. As much…