The End of the Kardashians’ TV Reign is Cause for Celebration

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The Kardashians made their money by trademarking their white femininity, their relationships with African American men and marketing Black beauty aesthetics for white women—a type of modern mediated Blackface in a cultural space where few actual Black faces actually grace U.S. television screens.


It’s social media’s fault. 

After a 14-year and 20-season run, Kim Kardashian of “Keeping Up With the Kardashians” (KUWTK) fame announced that 2020 will be the final season of the family’s reality show.

Elle and other outlets have reported the cancellation was motivated by Kim Kardashian and Kylie Jenner’s desires to focus on their families. And in March, Kourtney Kardashian left the show reportedly due to an environment she called toxic.

But matriarch and avowed “momager” Kris Jenner is flipping the script, blaming the cancellation on social…

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