Many companies are stepping up to help expectant women navigate these strange and unprecedented times. Now Motherfigure, a new maternal wellness startup app, is adding its name to the list.
The company aims to empower new moms and moms-to-be by making it easier for them to get support through its community-driven and national provider directory, The Motherlode. The directory, which is described as “Yelp for moms” helps women to find the maternal care specialists in their area that meet their needs. It includes listings for over 1,400 hospitals and other providers, including lactation consultants, birth doulas, mental health professionals and physical therapists, that can be filtered according to the criteria most relevant to the user. For example, due to COVID-19, users can filter for providers that offer virtual visits and remote support.
Motherfigure’s founder and (mom to a…